Recognition of local crop/recipe in food fair 2073
June 19th, 2016 | Source: Rita Gurung Programme Officer Local Initiatives for Biodiversity, Research and Development (LI-BIRD)
Bioversity’s partner in Nepal; LI-BIRD’s work of researching local crops, and its use especially local recipe presentation and promotion has been awarded with first prize in food fair 2073. This event was organized by Government of Nepal, Food Technology and Quality Control Department, Regional office Bhairahawa in co-ordination with Lamjung Chamber of Commerce in Beshisahar, Lamjung from 17 to 18 June 2016.
As shared earlier, along with LI-BIRD and LCP’s knowledge material, local community (mother group) presented local food recipe under technical guidance of site team. The food items presented and served were latte ko laddu (roasted and mixed in honey), uwa ko laddu, kodo ko nimkin among which kaguno ko Kheer (Foxtail millet pudding) was highly appreciated by visitors including government and private organization (chamber of commerce) .
In total 30 stalls representing different sector especially home stay, organic shop, academic institution in western region took part in this event. Besides bigger picture of creating awareness on importance of local crops in terms of food and nutritional security, major Learning and outcome of this event can be summarized as follows:
- Awareness and promotion of local recipe: We presented local recipe with high potential for marketing. It was well received and we believe it will help in creating demand in local market.
- Market linkage: Create awareness on importance of local crop and also create chance of linking to market. Private organization like Chamber of commerce has shown interest in it. Owner of hotel (Tukuche Hotel) expressed willingness in including it in menu as dessert.
- Local community exposure: This forum has helped farmer to believe that local crop has demand and market value. They have realized its demand in urban market and it can be marketed. Also, participating farmer have learned basics of marketing like presentation (packaging), quality and more importantly value of local crops from nutritional point of view in urban market.
This is just a beginning and this has motivated us and local community. We have to develop concrete action-plan so that we can transform this into major breakthrough in marketing local products/recipe in local market and is a topic of further discussion. Team will come up with action-plan for further inputs and suggestion.